Conventional fishing products

Conventional Fishing

In-depth selection, both tournament and general grade, for the exact species pursued.

Fly fishing lures

Fly Fishing

An expanding offering furthering the technique of fly fishing, for those not afraid of a challenge.

Various forms of live fishing bait

Live Bait

Quality bait tuned into local species' feeding patterns, for those who earn fish on the table.

Man fishing in blue kayak

Kayaks & Modifications

Intelligently designed Bonafide kayaks built to modify, for those who understand work is in the details.

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Widow Maker Ice Fishing lures

Ice Fishing

A best-in-class inventory, for those hardier than hard water.

Brag Board

Check out some of our customer's recent catches!

A bold outfitter where specialty fishing products exist, knowledge forms, and engaging events happen.